Moving from Mailchimp to Flodesk: 4 Reasons Why I Switched Email Marketing Platforms!

May 4, 2020 Brittany Russell

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If you are looking for a new email marketing platform that is easy to use, affordable and also beautifully designed, then I have FANTASTIC news for you!

I recently switched from Mailchimp to Flodesk, and I wanted to share a few of the main reasons why I made the switch, along with why I think you should consider it too. Sending emails to my list used to feel like a chore, but now I am SO EXCITED to be sending emails to my lovely subscribers again! And friends, I want that for you, too. So read on to learn about why I love Flodesk so much!

Current Wishlist for Letter Lane Design Studio

March 29, 2016 Brittany Russell

Today, I'm starting a new series for the blog! Each month, I'll be sharing my top 5 wishlist items for the next month, and they will be in five categories: something that will grow my blog or business, something tech-y, something educational, something for my home office and something to inspire me. I will be including the cost of each item, and how I plan to budget for it for the upcoming month.

My Favorite Tools For Running My Freelance Business

February 16, 2016 Brittany Russell

Interested in the tools it takes to run a freelance hand lettering, calligraphy and design business? I'm sharing the essentials and my favorite business tools I use on a daily basis. Click through to read the full post! Photo via Viktor Hanacek @vik…

As a solo freelancer, I wear all the hats and do #allthethings, and there is pretty much always a never-ending list of to-do's. I'm in charge of client communication, social media posts, blog posts, website updates, finances and most importantly, creating. So, in case you've been wondering what tools I use to run my business, I'm going to break it down for you right here. I should mention that these are not ALL of the tools I use, as that would be a verrrry long post. These are just the essentials and my favorites!

Skillshare: The Best Resource for Creatives & Entrepreneurs on a Budget

Interested in learning something new?

Well, I want to tell you about one of my absolute favorite resources for doing just that - and it’s at a totally affordable price! Plus you can get two months FO’ FREE right here :)

I’ve had a Skillshare subscription from the very beginning of my business, and I can honestly say that a lot of the skills I’ve learned throughout my five years of Letter Lane have been from taking a variety of classes on Skillshare.

I’ve taken classes ranging from topics of business and entrepreneurship to learning hand lettering and calligraphy to creative writing to watercolor, and so much more.

And the best part? It’s SO. AFFORDABLE!

Are Wedding Invitations Really THAT Important?

If you're planning a wedding and working on your wedding budget, you've most likely realized that weddings are EXPENSIVE. After booking the venue, the florist, the caterer and more, you may start wondering, are wedding invitations really THAT important?

Short answer: YES!

Hello, 2018!

As I reflect on the past year, I can't help but feel immense gratitude for all the amazing projects and collaborations I was able to be a part of.

Here are some of the highlights:

A Helpful Timeline for Working With a Stationery Designer for Your Wedding

Now that your sweetheart has popped the big question (yay!) it's time to start planning your wedding. You've told all your family and friends, selected the perfect venue and reserved a date, it's time to start thinking about your wedding invitations. Don't know where or how to start? No worries! I'm sharing a helpful timeline for when and how to work with a custom stationery designer for your invitations.

My Envelope Calligraphy Process

Envelope calligraphy is one my absolute favorite things to offer my clients, and when someone contacts me for envelope calligraphy, my heart does a little happy dance. And I can almost guarantee that your recipients' hearts will do that same little happy dance when they pull a beautiful, hand-calligraphed envelope out of their mailbox (especially if it's stuck between a bunch of bills and junk mail!).

I often get asked what the process is like for envelope calligraphy, so that is what I am going to share with you today!

4 Reasons to Hire a Calligrapher for Your Wedding Invitations

Calligraphy is something that has really taken the wedding world by storm in past few years, and is something that is truly treasured when combined with wedding stationery and decor. From each piece of your invitation suite to the envelope addressing, I'm covering my top four reasons for why a calligrapher should be included in your wedding budget.

Learn Calligraphy: My Favorite Supplies + Where to Buy Them

Interested in learning calligraphy?

Then I have EXCITING NEWS for you! I'll be launching my first Skillshare at the end of this month, which will be all about learning the foundations of calligraphy, my favorite supplies, basic warm-up strokes and the calligraphy alphabet. By the end of the class, you will be able to write a short quote or phrase in calligraphy.

I am so, so excited to share this class with you, and it will be the first of many more to come! In later classes, we will learn how to connect letters, write long-form calligraphy, envelope calligraphy, digitizing your calligraphy, how to mix custom ink colors, brush calligraphy, and more! Make sure to sign up for my VIP list to be the first to know when my courses go live :)

Check out the list below for my favorite calligraphy supplies!

How to Choose the Right Stationery Designer for Your Wedding Invitations

Last week, I discussed my top three reasons for hiring a stationery designer for your wedding invitations, as opposed to choosing a template off of a pre-made invitation site, and why it is truly worth the investment for custom wedding invitations. You want your invitations to be unique and one-of-a-kind, just like your wedding will be, so investing in custom stationery is the cherry on top for making your big day extra special. You also want your invitations to reflect you and your fiance' as a couple, not just that they are pretty.

Today, I am sharing my advice for how to choose the right designer for your wedding stationery. Custom stationery for your wedding is an investment, so you want to put that money toward someone that will create invitations you absolutely adore and want to cherish forever.

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