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Moving from Mailchimp to Flodesk: 4 Reasons Why I Switched Email Marketing Platforms!

May 4, 2020 Brittany Russell
Flodesk-Blog Post-Pinterest Image-09.png

If you are looking for a new email marketing platform that is easy to use, affordable and also beautifully designed, then I have FANTASTIC news for you!

I recently switched from Mailchimp to Flodesk, and I wanted to share a few of the main reasons why I made the switch, along with why I think you should consider it too. Sending emails to my list used to feel like a chore, but now I am SO EXCITED to be sending emails to my lovely subscribers again! And friends, I want that for you, too. So read on to learn about why I love Flodesk so much!

BONUS: I have a 50% off coupon for you to use! Click here and use “LETTERLANE” at checkout!


REASON #1: Flodesk is SO EASY to use!

Using Flodesk for email marketing

When I was using Mailchimp previously, it honestly felt so complicated and difficult to get it to the things I wanted it to do, and ended up just being a headache overall. If I am going to implement another marketing tool into my content schedule, it darn well better be easy to do!

When I discovered Flodesk, I thought it was too good to be true. However, I’m so happy to say that it was everything I had hoped for and more. Creating emails is so seamless - editing colors, changing fonts and text, rearranging things… not to mention, you can also easily include photos (unlike with another popular email marketing platform, ConvertKit, where you have to add manual code to include image). Being able to easily include photos is HUGE for me since my brand and business are so visual. I can also include my Instagram feed at the bottom of my emails, and it automatically updates on its own! I just had to sync it up once with Flodesk and that was that.

You truly have total freedom when it comes the look of your emails in Flodesk.


REASON #2: The e-mail templates are SO. FREAKING. GORGEOUS.

Flodesk email templates

If you are or have been a Mailchimp or ConvertKit user, you know that their emails are pretty boring.

I want my people to be excited and surprised about my beautiful emails, and with Flodesk, the library of absolutely gorgeous templates to choose from, it’s so easy to create stunning emails that your audience is excited to open. Not to mention, you can customize one template to fit your brand, and then just duplicate it for every email you send rather than starting from scratch. YES! You can add your brand colors, and they also have an gigantic list of beautiful fonts to choose from, plus you can edit the line spacing and kerning!


REASON #3: Creating forms, setting up workflows, sending freebies and segmenting your audience is SO. SIMPLE.

Creating forms and sending freebies in Flodesk

Mailchimp forms and workflows always confused me. I could never get them to work right, and if I had to change something or upload a new freebie, FORGET IT.

With Flodesk, creating forms, setting up workflows and sending freebies is so. freaking. simple. I have several forms on my website, either via a pop-up form, a landing page or a ribbon banner. Not only are they easy to create and add to your website, but they are also beautiful and easy to customize! And did I mention that they’re beautiful?!? The pop-up form has been the most effective, and I’ve gained 14 new subscribers in the past 3 days! Beautiful forms that capture your audience’s attention is a fabulous way to get more people on your list.

Flodesk email marketing workflows

Below is a look at one of my landing pages for one of my freebies! I like use the direct links to these pages in blog posts, emails and also Insta DMs - you can hint at your freebie in your Instagram captions and tell people to DM you for the link. It’s been working great for me, and it’s another great way to get people on your list!

Freebie landing page in Flodesk

REASON #4: It’s incredibly affordable!

The last reason I love Flodesk so much is because it’s so affordable.

Yes, Mailchimp was free, but it was not easy to use, and I don’t know about you, but I’m willing to pay for something if it’s going to make my life easier!

No pricing tiers here - Flodesk offers a simple, all-inclusive price, and they don’t punish you by charging you more as you grow your list. You are seriously able to send unlimited emails + grow your list to unlimited subscribers without being charged extra… it’s honestly amazing.

Email marketing is a vital for your business. And if you can get a tool that is going to make it SO EASY for you to implement this strategy into your business, that’s something you’d want, isn’t it?

If I’ve talked you into Flodesk and you’re ready to up your email game, the tool is already an outstanding price at $38/month, but you can click here and use my code “LETTERLANE” for 50% off your subscription, making it only $19/month! This is seriously an absolute STEAL.

If you have any questions or need more convincing in order to sign up for this amazing platform, just comment below and I’ll make sure to ease your mind.

In BUSINESS Tags BUSINESS TOOLS, business goals, business tips, entrepreneurship, email marketing, marketing tips, Flodesk
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